Amber Rollins – Director of KidsAndCars.org
A small solution to a big problem.
A simple life-saving reminder.
Every summer, scenes like this play out all around the world. Lives lost, families destroyed and communities shattered.
Most of them could have been prevented with a timely reminder and a simple habit.
Always check the back seat before exiting.
"Our short term memory is limited and fragile. If you can forget your keys, or to buy milk, you can forget your child - in the moment your brain is not making a decision on how important the object is. No-one has a perfect memory and we can all think of examples of that. It's not bad parenting, it's how we are built."
ASSOC. PROF. MATTHEW E. MUNDAY - Attention and Memory Program Monash Institute of Cognitive and Clinical Neurosciences
Meet Clever Elly
We have created a simple device that can be used in any car to remind the driver to check the back seat before exiting.
Discover what other parents have to say about
Clever Elly™. Explore our early reviews.
"Such a good idea"
"This will save lives"
"I hope these devices save countless lives, so no one knows this kind of pain."
"It is better to be safe than sorry"
"We need prevention and we love our children enough to take precautions. Products like this can help."